Finding the right voice for a tv commercial, video game, or other media project can be daunting. Casting the perfect voice is a core function at Creative Media Design (CMD). CMD has a proven process by leveraging extensive experience, a vast voice over roster and extended network, and a proven vetting process.
Voice Casting Specifications
Clients with a project will reach out to CMD to start the voice over casting process. Many requests are from advertising, production, and media companies, some of whom have worked with CMD in the past. The producer works with the client to develop the voice over specification. Many times, producers leverage CMD’s expertise to create or finalize the specification.
The specification generally includes several elements:
• Number of actors
• Age range of voice
• Voice style, tone & other significant voice characteristics
• Gender
• Union or Non-Union
• Recording timeframe and location
• Licensing & Usage
Once the variables are compiled and agreed upon, the voice over specification is ready for casting.
Voice Over Specification Template
Next, CMD creates a template to include the details of the specification and character description. A selected piece of the copy is provided for the voice talent to read during the audition. If singing is part of the project, a few songs like “Twinkle Twinkle Little Star” are referenced.
Voice Casting Requests
Once the template is completed, a filtered network of VO actors are invited to audition, including CMD’s talent roster and reserve roster, targeted social VO groups, VO actors we’ve worked with, and other contacts in the acting/creative community. Unique requests are handled individually and sent to specific contacts in CMD’s voice casting network.
CMD has an extensive network of voice talent for any project
ranging from medical narrations to video games.
Listen to the demos here
Auditions And Voice Talent Selection
From this point, the responses from voice casting requests start to come into CMD for consideration. The voice talent provide demos based on the project specifications. CMD producers listen to each applicant and screen the demos to narrow them down to the best fit for the project.
The screened voice overs are sent to the producer for feedback and review. Generally, the top two to five voices are selected. In some cases, a request for a second read might include a change to the style of the read to have more emotion or different pacing. CMD manages the callbacks to provide the final round of demos to help complete the voice casting decision.
CMD then coordinates and manages the recording phase of the process.
CMD – The Voice Over Casting Specialists
A proper voice over casting process takes experience and time, along with expertise and a network of vetted talent. CMD has over two decades of voice casting success, and we can find what you need for your project. Please contact us at info@cmdnyc.com
