By Nate Myers
2020 and 2021 were both incredibly disruptive to all trades. Voice Over was no exception. With the initial shocks long out of the way, here is our list of voice-over industry trends in 2022:
Remote Recording
The practice of recording from a home studio has become the new normal for many professional voice artists. In the past, professional studios were the standard with various equipment and recording devices to ensure the best take was captured, edited, and sent off. These days many studio artists have had to procure their recording equipment, soundproof a room or closet, and make a living from their home. We believe this trend will continue to entrench itself as the new normal in our industry.
Angela Ohlfest, voice over recording actor in her home studio. See how she went from being a car dealer to becoming a voice-over artist working remotely: http://www.voiceshopcoaching.com/blog/2022/1/19/i-was-a-car-dealer-now-im-a-voiceover-artist
Vodcasting Demand to Increase
With digital audio consumption at an all-time high, we will see an increase in the demand for Vodcasts. Many businesses and entrepreneurs have products and services that are much more extensive than a 30-60 second ad can cover. Vodcasts allow these businesses an infinite timeframe to explain the value they bring to the table and educate viewers about it. https://www.cmdnyc.com/podcast-studio-recording
Authentic, Conversational Voice Over
The modern consumer is confronted with ads of all kinds throughout their day. One of the best ways to cut through the noise is to be authentic. Companies will continue to seek extremely authentic, genuine, and honest voice-over talent in their presentation. The days when only extremely deep or seductive voices dominated the market are long gone. Nowadays, and into the rest of this year, conversational voice over will take the lead.
Remote Learning Opportunities
Due to COVID swells in parts of the world, the ability to generate income from the comfort of your home has never been more important. Rather than attend an in-person class, many aspiring talents are looking to grow their voice over skillset at home. Remote training and learning opportunities will be significant for these future voice industry giants. http://www.voiceshopcoaching.com/
Equal Pay in Voice Over
For a long time now, voice over has been the great equalizer when it comes to pay for both male and female talent. VO jobs are paid based on intrinsic talent, effort, and experience. In a world struggling for equality, this is a significant trend that we hope will continue in 2022 and beyond.
Overall, we are extremely excited to see what the next year brings for the voice over industry.
