Finding The Right Voice Talent For Your Company Message

By: Nate Myers

Creative Media Design (CMD) was founded in 1998. We were one of the first voice talent agencies to upload voice-over samples to the internet. Since then, we have grown and accumulated the best of the best voice actors. The absolute cream of the crop when it comes to voice talent. No matter the tone or personality of your marketing message, we have a pool of hundreds of talented artists.

But how did CMD accumulate the best voice over roster in the business? First is the diversity of categories.

 Creative Media Design’s website features a wide variety of voice over samples. www.cmdnyc.com

Over the decades, we have identified the most common voice archetypes desired for marketing messages, audiobooks, animation, commercial voice-over, and more. These voices include:

·         Male

·         Female

·         Foreign Languages (We have 80+)

·         Accents

·         Promo

·         Urban

·         Medical

·         Kids

·         Animation

·         Fashion & Fragrance

·         Narration

·         Video Games

Now, of course, your specific business need may not fit perfectly into any of these voice categories. And that’s okay. The demand for voice-over talent is nuanced, unique, and varies often. CMD didn’t simply check all the above boxes but has an expansive roster to accommodate any need.

Secondly, CMD constantly refreshes its voice-over roster through its sister company, The Voice Shop. The Voice Shop is the premier provider of voice over training in all categories. The voice classes taught and guided by industry experts expose us to the best upcoming talent, filling a unique niche in our roster. If the fit is right, these aspiring students can be added to our roster and allowed the opportunity to give your message life!

 The Voice Shop provides voice classes for voice actors and students either in-person or online. www.voiceshopcoaching.com

Thirdly, quality is assured. Aside from knowing that Creative Media Design is a highly reputable company, you have the added layer of confidence that our consulting services provide the best voice over for your project. We will listen and understand your needs and then specify a condensed roster already catered to you!

Fourth, pedigree. CMD has worked with the most prominent names across virtually every industry. The NBA, NFL, Nintendo, Song, WebMD, Fox, ESPN, NBC, Nike, MasterCard, Unilever, Mercedes Benz, TurboTax, and Telemundo, to name a few. These companies have chosen CMD to provide, record, and master commercials, radio spots, and more. This experience leads to our fifth point!

CMD is a full-service agency. We don’t simply connect you with Voice Over Artists and shake hands. We can manage the entire process (if desired). We can help write scripts, cast the right talent, and record their voice using the latest, professional equipment. We can also mix/master the recording to bring out the subtleties of the Voice Over Artist to grab your ear. You’ve heard our mixing in the past for the Super Bowl, TV commercials, radio ads, podcasts, documentaries, and video games. 

Our goal at Creative Media Design is to bring authenticity to your message. Suppose you want the lowest of lows, the sultriest, most announcer-like voice. We have you covered. But most companies these days are looking for a relatable, genuine, authentic voice. Their message shouldn’t sound like blatant advertising; it should sound like a recommendation from their best friend or next-door neighbor. That authenticity is what CMD strives to deliver for our clients.  

In 1998 we started in a tiny, shared studio. Over the years, we flourished into an entire penthouse facility in downtown Manhattan NYC. With the pandemic disrupting workflows in more recent years, CMD has continued to evolve and deliver the same quality in every circumstance. That dedication to evolution, growth, quality, and most importantly- authenticity; is what makes us CMD. It’s the CMD difference.

Call us to review your voice project at 212.213.9420 or email us at info@cmdnyc.com.